I am highly proficient in the Adobe Creative Cloud suite, primarily using Photoshop for advanced image manipulation and Illustrator for scalable vector branding and iconography. For digital product design and prototyping, I rely on Figmato build responsive layouts and maintain shared component libraries that streamline the handoff to developers. Additionally, I use InDesign for complex editorial layouts and After Effects to add motion graphics that bring a brand’s digital presence to life.

I’ve led the visual evolution for several brands by translating core values into cohesive design systems. I specialize in building visual identities that go beyond just a logo, creating comprehensive brand guidelines that dictate typography, color theory, and grid systems for consistency across all touchpoints. In my most recent project, I redesigned a tech startup's identity to better reflect their pivot toward enterprise security, which included developing a new iconography set and high-fidelity marketing assets. By focusing on the emotional resonance of the brand and its target audience, I ensured that every digital and print deliverable maintained a premium, unified look that increased brand recognition by measurable margins.

In a recent project, I identified a critical failure where the "Place Order" button remained unresponsive on iOS Safari, effectively blocking all mobile conversions. I documented the issue by specifying the environment—iPhone 15 running iOS 17—and providing a concise four-step reproduction path from cart to checkout. I explicitly contrasted the expected payment redirect against the actual behavior, where the UI stayed static despite the user's input. To accelerate the fix, I attached a network trace showing a 403 Forbidden error on the payment initialization call and included a screen recording of the console logs, allowing the engineering team to deploy a hotfix within hours without needing further clarification.