Interview Questions
Beyond Meat
USC Campus Team
What is one recommendation you'd make for Beyond to make a big splash on campus?
the idea of "free" is most likely the strongest concept that could attract college students. furthermore, if it's "free FOOD", students are more likely to approach a booth or event, and naturally, promoting the brand message can come. An event with food and activities related to Beyond can help market its benefits and show students that alternatives to meat exist, and that it's so easily accessible that it's even on their own campus.