Yes!!

Starting with something like “The best snack I found at Kroger as a D1 athlete…” or “POV: you’re trying to find a healthy snack that actually tastes good” immediately gives viewers a reason to stay .I also like to start with visually engaging clips, such as grabbing the product off the shelf, a quick close up of the snack.Because my audience is largely runners and fitness enthusiasts, I also hook them by connecting the product to a real moment in my life like post-run snacks, grocery runs before training, or quick fuel between classes and workouts. Making the content feel authentic and relatable is what really keeps people watching and engaging.

I would create retail content that feels authentic and shows how SkinnyDipped products naturally fit into everyday life. As a Division I athlete, I would highlight moments like grabbing SkinnyDipped as a quick snack after a workout, between classes, or while traveling to races. I think showing real-life moments helps audiences connect with the product and imagine themselves using it too. Maybe something like "what I grab at the store as a D1 athlete” or “runner grocery run” or showing the snacks I always keep stocked for training and recovery. This makes the product feel like part of a lifestyle rather than just a snack, which I think is what really drives engagement and connection with audiences!