What are important considerations for you when reviewing a product?
functionality, relevancy for everyday use, applicator/dispensing, packaging, user impact
Sourse
Social Media Intern
What is a wellness or beauty brand that has great social media presence? What sets them apart?
A wellness or beauty brand that has a great social media presence is relatable in a vulnerable and comforting manner. In order to relate to their audience on a level that a regular coca-cola brand can't achieve. Wellness brands show care for their audience by making the impact of their products by normalizing the struggles that aren't spoken of mainstream but secretly affect the lives of many. For example, an IBS supplement for bloating normalizes something that it can aid that is not commonly spoken about.
Cohere | The Local Retail Platform
Growth Marketing
If a new tech startup has 0 followers on socials, and only 10 initial users. List your top 5 ways to get 1,000 followers and 100 users in 3 months.
1) Use social media, specifically tiktok, to find trends that correspond with an audience that would be on our products side of tiktok feed. This could be something as small as a similar products verbage/hashtags or a product of the same usage.
2) Find unique ways to consecutively post on the media that align with the products provided mission/ functionality. Consistency with posting on social media is key.
3) Provide informational media to educate individuals on the product in an entertaining/ aesthetic fashion.
4) Create relatable content to connect with the audience .
5) Give the audience the energy of the transformation upon their decision to become a regular user of this product. Show the audience the allure of why they must have this in their life.