I'd start by getting a clear sense of Deep Blue's audience and brand voice; what resonates, who follows the brand, and what's missing. From there I'd create a content plan that balances consistent posts with special campaigns. I'd tie content to drops or exclusive events to create hype, while adapting each post for the right platform. Finally, I'd track engagement and feedback. so the plan evolves and keeps building authentic connections, loyalty, and excitement around the brand.

Consistent community engagement is more important for streetwear brand. Viral moments can be exciting, but streetwear thrives on culture, loyalty, and connection with the community. Building genuine engagement keeps fans invested, makes drops feel special, and turns customers into advocates who spread the brand naturally. Going viral without foundation can be short lived, but a strong community lasts and drives long term hype.

Mostly for quick questions or brainstorming ideas. I like experimenting how they respond and how intuitive they feel.