I do not but I have a platform of 79K and I am very comfortable flying in public

If I were planning a campus event or social activity, I would position fragrance or scent customization as an interactive experience rather than just a product station. Gen Z students are naturally drawn to activities that feel creative, social, and content worthy, so I would design the event to feel immersive and personalized. One idea would be a “Create Your Signature Scent” pop up during a high traffic campus moment like welcome week, a wellness fair, or a women in business event. Students could move through mini scent stations where they smell different fragrance families like floral, gourmand, woody, and fresh. From there, they would choose their favorite notes and blend a small custom sample to take home. This makes the experience hands on and memorable. To make it more social, I would incorporate group elements. For example, friends or couples could create scents for each other based on how they perceive one another’s personality. This adds a fun and emotional layer while encouraging conversation and connection. I could also include a scent naming wall where students write the name of their fragrance and the inspiration behind it. Content creation would be a big part of the event. I would set up an aesthetic scent bar with visually appealing bottles, droppers, and branded backdrops so attendees can film TikToks and Reels. A photo station or short form video booth would encourage people to share their experience online, expanding campus buzz beyond the event itself. I would also tie fragrance into wellness and self expression, which resonates strongly with college audiences. Hosting the activation alongside journaling, affirmation cards, or self care giveaways would position scent as part of personal identity and confidence rather than just beauty. Overall, fragrance customization would fit into a campus event as a creative, social, and sensory experience that blends self expression, community building, and shareable content all in one.

Customizable fragrance experiences resonate strongly with Gen Z consumers because this generation values individuality, self expression, and personalization in almost everything they buy. Gen Z does not want to smell like everyone else. They want products that feel unique to their identity, mood, and lifestyle. Being able to create a custom fragrance allows them to design a scent that reflects who they are rather than choosing something mass produced. Another reason is the emotional connection. Gen Z is very driven by storytelling and meaning. Fragrance is already tied to memory and feeling, so when they are part of the creation process, the scent becomes more personal. It is not just a perfume. It represents their personality, their experiences, and even specific moments in their life. That emotional ownership makes the product more valuable to them. The experience itself also matters. Gen Z places high importance on experiences over just products. A customizable fragrance appointment feels immersive, creative, and interactive. It gives them something to document and share, whether that is filming the blending process, posting aesthetic lab visuals, or revealing the final scent to their audience. The behind the scenes element makes the purchase feel special and content worthy. Social media plays a big role as well. Gen Z loves sharing niche and personalized finds. A custom fragrance is highly shareable because it is visually appealing and tells a story. It sparks curiosity among followers who want to know the notes, the name, and how it was created. This makes the experience both a personal luxury and a social conversation piece. Finally, customization aligns with Gen Z’s shift toward intentional consumption. They prefer investing in fewer, more meaningful items instead of buying many generic ones. Creating a fragrance tailored to them feels thoughtful and elevated, which increases both emotional attachment and brand loyalty.