A creative way I would lead sampling efforts is by organizing fun, low-pressure beauty moments both on and off campus, especially within my sorority and friend groups. On campus, I would incorporate ColourPop sampling into sisterhood events, date parties, themed socials, or study breaks where friends can try products together and share looks. We could also have a "GRMW" event before formal, where my sisters and I can all get ready together while sampling and trying ColourPop products. Off campus, I would create my usual content of "day in my life" and "get ready with me" content while sampling products with friends before nights out, filming quick aesthetic clips and encouraging them to share their reactions. This approach makes the experience feel social, authentic, and memorable while naturally generating content and word-of-mouth.

I would engage my audience by showcasing ColourPop products in an authentic, consistent way through quick aesthetic videos, tutorials, and lifestyle-based content. I focus on creating both everyday and going out looks that resonate with my college and sorority demographic, making ColourPop products feel wearable and approachable. I also encourage engagement by sharing honest experiences, before-and-after transformations, and interactive elements like asking for product recommendations, responding to comments, and incorporating trending sounds to increase reach and visibility.

ColourPop has always stood out to me because it makes high-quality makeup feel fun, accessible, and exciting. I love that the products are affordable without sacrificing any of their quality, which makes them realistic for my audience of college girls and everyday makeup lovers. As someone who prefers glowy, bronzy looks and also pays close attention to my base because of acne, I really appreciate how ColourPop offers products that work beautifully on real skin. The brand constantly stays on trend while still feeling inclusive and approachable, which is something I genuinely connect with as a creator.