I attend a lot of campus events through Greek life, including formals, date parties, philanthropy events, and social gatherings, so I understand how students plan for and get ready for those occasions. As a member of Kappa Kappa Gamma at Vanderbilt University, I’m involved in events where groups of girls often get ready together before going out, which is a perfect opportunity to introduce something like a blowout promotion. I also attend major Vanderbilt events like SEC College Days and other campus activities as a Chancellor’s Scholar, so I’m very engaged with the student community and aware of what kinds of promotions and experiences students get excited about.

I would promote the blow dry promotion by focusing on key social moments on campus like Greek life formals, date parties, game days, and big weekends. Since I’m in Kappa Kappa Gamma at Vanderbilt University, I would share the promotion within my sorority and other Greek houses where girls are often looking for places to get ready together before events. I’d also post fun “get ready with me” and before-and-after videos on social media featuring the Hillsboro Village location to show how easy and convenient it is for Vanderbilt students. In addition, I would also gather feedback from students about what types of promotions they’d be most excited about.

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