Will do

I keep my finger on the pulse and understand what’s current and trending by following each platform’s native trends — things like the trending prompts on Instagram’s Explore page, daily hashtags and trending audios on TikTok’s Discover tab, the sounds, formats, hooks, and comments people are using on the trending videos surfacing on the For You page, etc. I also observe the creators, SMBs, UGC creators, and other brands on these platforms to learn from what they individually set as trends (instead of just following viral trends) and how people engage with the content, what formats and content type people engage most to, trending ones being longer or shorter in duration, etc. Another strategy I often use is to begin testing and saving in my Library the latest content formats as soon as they’re released, as newer formats may catch on as a trend depending on their popularity among creators.

I'm most interested in influencer & social media marketing because I find it to be the most applicable and effective form of marketing in today's world. What interests me about it is understanding how to leverage human psychology with aesthetics and narrative copy to organically ensure certain messaging within content is internalized and acted upon by one's target audience, while also possessing an understanding of what converts best and why.