While I was Recruitment Chair, the entire year of social media was catered towards "selling" the sorority to the PNMs. We needed to figure out what they wanted to see, how we could present it to them in an authentic way, and communicate the unique identity of our chapter! I was so proud of my marketing team, because our results outdid all of those in the past years by growing the account over 19% and increasing in-person return rates.

I love little moments in everyday life, from beautiful lighting to a cute arrangement of objects to an exciting assortment of colors! I always draw inspiration from things like this. I keep a constant pulse on video trends, so I fuse my natural inclination to capture moments with a modern approach to presenting them!

While I was Recruitment Chair for my sorority last year, I made a "Recruitment Style Guide" for our Instagram account. At the time, the average post would reach between 900-1,100 likes and 5-25 sends. This post currently has 1,477 likes and 290 sends! I believe that it is because it directly responded to a common concern of the target audience, the PNMs, and did so in a fun, trendy, and lighthearted way! People wanted to see this content, so we gave it to them!