As a marketing student at Virginia State, I worked on a team project where we analyzed social media engagement data for a hypothetical brand campaign. I noticed our Instagram reach was high, but conversion rates were low. The raw data was pretty complex, so I created a simple visual breakdown using Canva, showing engagement vs. conversion side-by-side. Then I explained the insight in plain terms: people were interacting with the posts, but our call-to-action wasn't strong enough to drive action. By making the data easier to digest, I helped the team pivot our strategy to include clearer CTAs and optimized landing pages. Our revised campaign plan scored top marks and was used as an example in class.

To ensure the accuracy and timeliness of portfolio data updates, I would establish a consistent update schedule whether weekly, bi-weekly, or monthly, based on the pace of new work or data. I’d cross-reference performance metrics or project outcomes with verified sources like analytics dashboards, client feedback, or campaign reports before publishing. I also keep organized records and version histories so I can easily track what’s been added or changed. Finally, I set calendar reminders and conduct periodic audits to make sure everything reflects my most recent and relevant work.

I have a secret passion for playing the drums