UNSW

I’m new to branded content, but I’m confident creating natural short-form lifestyle content. This example shows my editing style and how I’d integrate Uber into everyday student moments in a way that feels authentic rather than overly promotional. https://www.instagram.com/p/CAfSzYWhk8m/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

TikTok concept: “POV: You Chose Arts AND Engineering and Now Sydney Is Your

Campus” Hook: “Whoever said double degrees were a good idea… explain this.”

Concept: A fast, funny day-in-the-life showing the chaos of being an Arts + Engineering student: starting the day in Paddington for Arts, then realising your Engineering class is across the city. Instead of making it feel like a normal commute, frame it like a dramatic “side quest” across Sydney.

Scene flow: Paddington campus, arts-student mode Text overlay: “9:00am: romanticising life as an arts student in Paddington”Calendar notification pops up Text overlay: “9:47am: engineering class starts soon… on the OTHER side of Sydney”

Dramatic panic cut Text overlay: “Me realising my degree is basically a travel itinerary”Uber ride moment Text overlay: “Uber = campus teleport button”Arrive at Engineering, completely different vibe Text overlay: “10:30am: suddenly I’m an engineer”After class, friends message: ‘City?’ Text overlay: “Because apparently I also have a social life to maintain”Heading into the city with friends / grabbing food Text overlay: “Rides + food sorted in one app” Caption: “Arts in Paddington, Engineering across town, friends in the city… my degree comes with side quests 😭 Uber helps make campus life easier — check my link!”