To generate buzz for a vegan beauty brand, I focus on authentic, educational, and eye-catching content. I’d share short videos that show how clean, cruelty-free beauty fits into real routines using trending formats like “get ready with me” or “shop with me.” I’d highlight the vegan ingredients and sustainable values in a fun, relatable way while encouraging my audience to share their own experiences and tag the brand to build organic excitement.

I engage an online community by creating authentic, story-driven content that makes people feel like they’re part of the launch moment. For a retail debut like Pacifica’s, I would bring my followers along for the experience, from discovering the display in-store to highlighting the vegan, cruelty-free values that make Pacifica stand out. I use approachable storytelling, trending sounds, and on-screen text to make it both fun and informative. I also keep engagement going by responding to comments, asking questions (“Have you spotted this in stores yet?”), and encouraging my audience to share their own shelfie finds or favorite Pacifica products. It’s all about sparking excitement and community connection through real, relatable moments.

I’ve noticed that the most engaging content feels calm, cozy, and real—like you’re inviting someone into your day. Videos that show everyday routines, like winding down before bed or setting up for a slow Sunday morning, tend to perform really well. I love using soft lighting, warm tones, and gentle music or voiceovers to make it feel personal and relaxing. When a product naturally fits into that moment, it doesn’t feel forced - it feels like a genuine part of my lifestyle, and that’s what people connect with.