To create deeper community in the running community, I would lean into building teams and brand trust with Fazit. Creating local teams with their own colors would open an opportunity for runners to use Fazit in their team's color during a fun run or marathon. I would host regular run events in Los Angeles that brought runners together, perhaps with some fun competition.

To garner the most social engagement for Fazit at a music festival, I would combine Fazit with an offering of water or another "need" item for music festival goers. This would drive attraction, while the product would drive interest once people recognized it. I would create a marketing strategy that used wordplay on the Fazit name to increase memorability for consumers. I would provide either complimentary Fazits for social media posts or follows, or provide coupons for after the festival, driving engagement and increasing ROI once the festival was over.

Fazit should collab with Madeline Pendelton next. Fazit's fun look would go well with her defined style, and she is enthusiastic on camera. Fazit should also collab with Quincy Whipple because she is a fast-growing influencer leaning into modeling, and could promote the product in both ways.