I approach maintaining brand consistency in my designs by following what the brand voice and overall message is intended to be. I like to signify first what the intentions behind every post are so that they not only are significantly thought out and strategized, but also match the overall brand's goals. I like cohesion in my designs that also allow for separation to emphasize specific points while still keeping the intended themes apparent.

I have multiple experiences with creating social media graphics, ranging from UGC to content for companies I've interned for. I started my content experience with Red Hen Press, where I created a series of social media posts for the publishing company, displaying different book recommendations in an aesthetic and eye catching way. Additionally, I've created multiple pieces of social media content for my study abroad program, where I created vlogs to authentically and realistically showcase the study abroad college life. Lastly, my work with Proper Wild, an energy supplement company, has focused on both videos and aesthetic photos and content to portray my use of their caffeine in my life. My portfolio is linked below, which was also meticulously designed by me to match the voice of each experience.

https://lisasugimoto.my.canva.site/lisa-sugimoto-marketing-portfolio

Yes.