Yes

One of the best ways to engage an audience on Tiktok is simply by being authentic. Viewers can tell when content that's supposed to be personal is too scripted or fake. Spontaneous, genuine content will usually garner an audience due to the authenticity viewers can sense while watching. Small additions to content as well, such as not cutting out all the bloopers or not having a filter on your face during a makeup routine, also offer watchers a more personal look at who the creator is and in turn will engage an audience with its personality. I think that having a marketed product can still make content successful as long as the creator is genuine and intentional with the products they're promoting. This is why I believe the best way to truly engage an audience when promoting products is by using the products consistently in your own content.

As a college student where alcohol and drinking is a popular part of life, I would use that lifestyle to leverage my content so that it markets the product but not in a way that's too blatantly ad like. I would film "grwms for a night out" and halfway through the video eat a gummy and spend time talking about it throughout the rest of my video. Another idea would be a post night out debrief and while telling my story, I would talk about why I feel good because of the Toast supplements I took prior. More entertaining ideas could be telling random people at bars about Toast or offering girls in the bathroom to try a supplement. A more ad like idea would be showcasing humorous content from my friends when they're hungover and emphasize how they need to try Toast supplements to feel better, making the content more direct in marketing but entertaining enough for the viewer to continue watching. Being a college student, I believe I could utilize my current stage in life to help bring content for Toast that both matches the message about the brand and its goals while also maintaining the entertainment aspect to catch viewers' attention.