An engaging and authentic TikTok makeup video feels personal, unfiltered, and story-driven. I think authenticity comes from showing real skin, real moments, and real reactions—not overly polished or scripted content. Using natural lighting, talking candidly, and sharing why a product actually works for me helps build trust. Engagement comes from keeping the pacing tight, incorporating trending sounds or formats, and adding small storytelling elements (like GRWM moments, check-ins, or transitions). I also think showing the product in action—application, texture, wear-test results—makes the viewer feel like they’re discovering it with me, which keeps them watching.

I would highlight durability by incorporating real-life moments into the video. For example, I’d film a GRWM applying the product, then transition into clips throughout my day—commuting, sipping a drink, eating, running errands, or working. I’d use close-up check-ins to show that the colour hasn’t faded, smudged, or transferred. A quick “before vs. after” moment or a swipe test on my hand could reinforce the long-wear claim without feeling staged. Overall, I’d focus on natural lighting and real-life movement so the longevity feels authentic and believable.

Something I’m missing in my 20s is a roadmap for balancing personal growth, friendships, and career goals. I wish I had tools to help me stay organised, reflect intentionally, and navigate all the transitions that come with this decade—which is why I’m drawn to the Navigating Your Twenties journal and Notion template.