L
She/Her/Hers
Linh
Hi, I'm Linh and I help brands with creative content and marketing strategies.
Hi, I'm Linh and I help brands with creative content and marketing strategies.
About Me
UCSB
Class of 2023
Santa Barbara, CA, USA
Interests
Social media
Fashion design
Marketing
Interview Questions
NatureLab Tokyo
Social Media Intern
What's one brand that's killing their social strategy right now? Why are they standing out?
I think that Omsom is doing very well with how they create their social media content. Omsom is a CPG brand that sells "proud and loud" Asian flavors. Through their social media, they develop contents that effectively highlights the Asian-American experience via inside jokes, educational cooking videos, and collaborations with other Asian-American food-content creators. With the strategies that they have right now, they are able to tell a bigger story and the Asian-American experience which ultimately bring a sense of community that everyone loves.
You Need This
Campus Team Lead
Do you have experience organizing events on campus? If no, would you like to?
I've organized a giveaway on campus for Apple TV+ as their ambassador to promote their upcoming show, Pachinko. The idea was to promote the show and Apple TV+ subscriptions through tracking sign-ups. In addition, I've organized two fundraisers during the Black Lives Matter and Stop Asian Hate movements, raising over $1500 as an Events Coordinator for UCSB Korean American Student Association.
You Need This
Campus Team Lead
In your opinion, which brand is crushing it on social media right now?
I think that Omsom is doing very well with how they create their social media content. Omsom is a CPG brand that sells "proud and loud" Asian flavors. Through their social media, they develop contents that effectively highlights the Asian-American experience via inside jokes, educational cooking videos, and collaborations with other Asian-American food-content creators. With the strategies that they have right now, they are able to tell a bigger story and the Asian-American experience which ultimately bring a sense of community that everyone loves.