While I have never sold anything, I do know that when selling something, you must build up and upsell that product. Your words and how you present yourself and your product are everything to buyers and is what will determine whether or not it sells.

I generally go through other current popular trends or relevant problems or events to gain an idea of what viewers might enjoy. I’d then generate ideas that I begin to make reality by filming and engaging viewers in a hook.

Participating in the ice bucket trend when it was popular made my content gain more engagement. This is likely because it was an easy and fun trend that involved others by tagging them and was for a larger cause.