Reels are definitely the biggest driver of engagement for me.

I stay creative by treating every piece of content as a chance to tell a different story. With an app like ColorMine, there are so many angles to explore—the 'before and after' transformation, the surprise of discovering your season, trying on outfits virtually, shopping more confidently, even the 'I was skeptical but...' journey. I keep a running list of content ideas inspired by real user experiences and common questions people have about color analysis. I also stay active on the platforms I create for, so I can spot trends early and adapt them to fit ColorMine's message—whether that's a trending audio, a popular format, or a cultural moment I can tie into. I batch my content creation but intentionally vary the energy and setting for each video. Some days I'm filming testimonial-style 'day in my life' content, other days I'm doing quick educational hooks or showing the app in action with different outfits. This keeps my content fresh without starting from scratch every single time. Most importantly, I actually use the products I promote.