Though I've never used Home From College before, my skills in social media marketing make me an excellent candidate for this position. I am a recent graduate from Florida State University with a degree in Media and Communication Studies and I'm certified in Social Media Marketing though Hubspot. My skills and knowledge will help me aid your team by ensuring deliverables on H/FC are recieved by their deadlines and meet all requirements. I am outgoing and am able to coordinate with multiple people to ensure a smooth roll out of creator collaborations and UGC.

I start with a brands audience persona and demographics to best determine what kind of people is consuming the content. I focus on capturing attention quickly as both Instagram and TikTok rely heavily on the first few seconds to get engagement. A strong hook and keeping videos concise allows for better engagement. As I post I track analytics to see what is performing the best and make any additional changes.

Though both Instagram and TikTok have similar algorithms, the content expectation and user behavior on the two platforms varies. For example on TikTok I focus on short form content that leans more casual and comedic to appeal to the younger audience on the platform. On Instagram its best to use a mix of photos, stories, and video to best engage an audience. The brands voice remains the same on both platforms, but the tone will vary depending on the content and platform.