Creative ways I would lead sampling efforts are by going up to people on and off campus, and coming up with fun and trendy ideas, like what is their favorite seasonal flavor and matching them with a product that has a similar name, whether it be a lip or eye product, and giving them a free sample, while also encouraging them to buy more Colourpop.

I would also engage in fun Colourpop trivia and ask people their favorite beauty tips and tricks, while offering them advice on how they can incorporate Colourpop into their mix.

As a brand ambassador, I would meet my college peers right where they are. I would have the conversations about what's popular that they enjoy, and make sure to implement that into my content and messaging. I would incorporate trendy audio and make it relatable to the average college student experience.

However, what would set me apart is the fact that I would dive deeper into the quality of Colourpop and why it stands out from its competitors as the best beauty brand for college students. I would highlight its versatility, strong pigmentation, and creativity. Shining a light on how it can be a creative and expressive outlet to get away from all the stressors of a college student.

In doing all this, I would target diverse groups and clubs around campus because Colourpop is for everybody, and that's what makes it such an amazing brand.

I love Colourpop's creativity, as a brand, they're not afraid to find the fandoms people enjoy and collaborate to create themed and trendy makeup products. I've used Colourpop since I was a kid, and I really love that they have stayed consistent in this way.