I worked on a TikTok campaign for Zenie, a journaling app. I made short, relatable videos using trends and humor to show how the app helps with organizing ideas. One of the videos got a lot of views and comments, which helped more people learn about the app. The key was using a fun, student-friendly tone and keeping the content simple and engaging.

I’d first learn about Crate’s target audience—what they like, their style, and what kind of content they interact with. Then I’d create videos that match that vibe using trending sounds, relatable themes, and a clean, modern look. I’d keep the content fun, short, and visually appealing to catch attention and make it easy to share.

My strategy for TikTok involves posting regularly, using trending sounds and hashtags, and engaging with followers. I focus on creating fun, relatable content and interact with comments to keep the audience engaged. I also track what works to improve future posts