1. What am I getting out of it? Am I learning new things, or am I being entertained? Do I close the app feeling drained or satisfied? 2. Is it social? Am I able to connect with the friends I already have on this app? Do I have opportunities to meet new people? What are the means of communication? 3. Is it improving my life? Will downloading and using this new app provide me with anything that the apps I already use don't have?

To me, authenticity means staying true to yourself and your values. The values you hold must be displayed through your words, actions, and behavior - and vice versa. To be authentic, you cannot put on a facade of who you truly are, or be pressured to act otherwise. Your motives need to come from within yourself.

To create FOMO, you have to incite a sense of urgency and exclusivity towards purchasing the product. This includes limited-time sales, and early-bird offers that entice customers to impulsively purchase to avoid missing out on a deal. The exclusivity can additionally be created by releasing a limited number of items, or items that can only be purchased through creating of a rewards account. Social proof can be created through reviews and endorsements. Emphasizing testimonials by customers creates the sense that the product is useful to other customers, so it will be useful to you. Endorsement by influencers and celebrities create the sense that the product is "in," and using the product will make you more like that celebrity or influencer.