Hubspot and Google Analytics are the main ones I remember. I actually took a marketing elective last year that was focused on marketing for technology-based enterprises that helped familiarize ourselves with these platforms and even had us working with local businesses as part of our final project.

Personally, I think I would mainly try to increase revenue with partnerships, whether that be through sponsored products or other creators. I found some of my favorite channels through collaborations with other channels I had been watching, so increasing your viewer base and audience is always a surefire way to increase revenue in a way that's sustainable.

There's almost a seemingly infinite plethora of databases online for almost everything, making information easily accessible even to people that haven't had any previous experience with them. As a biology major, research is a big part of my coursework, so I'm well-versed in obtaining and reading databases, studies, and reaching out to other people in my field for more input on my work.