I think Rhode is doing an amazing job on social media. Their content feels clean and consistent, and they’ve built a strong visual identity that’s easy to recognize. What I love most is how they mix product posts with lifestyle content, so it never feels too salesy. The brand feels personal and aspirational, and they work with creators who genuinely fit their vibe. It all comes together in a way that makes skincare feel simple, cool, and part of everyday life.

I’m excited about SONNI because it’s more than just a sunscreen brand—it feels fresh, fun, and genuinely thoughtful. I love how you're building something that protects skin but also fits into people’s real lives and routines. The brand voice already feels warm and confident, and I’d be so excited to help bring that to life through content, community, and creative ideas.

During my internship at Popset, I helped run a campaign tied to the Taylor Swift Eras Tour that really connected with her fanbase. We created over 5,000 friendship bracelets that said “Popset Loves TS” and handed them out at the concert. Each bracelet package included a QR code to download the app, and anyone who downloaded it was entered to win a $100 raffle. We also supported the campaign with TikTok and Instagram content that encouraged fans to share their outfits and concert memories. It was a fun and creative way to boost awareness, and we saw a big spike in local app downloads and engagement that weekend.