My last job was working as a content management intern at LifeMD, a medical tech company in New York City. I worked on the marketing team writing blog posts and the social media team creating content.

Within sports, not only are you targeting consumers who have a stake in the 'product,' but you are encouraging people to devote their support to a certain team. It plays a huge role in how sports teams use ethos to compel consumers to engage with the team and their marketing.