I live in an apartment complex, and I know that college students are not averse to free things. Thus, congregations typically take place at the lobby and our campus library that consists of eight floors full of students! I attend the University of California, Santa Barbara, which is known for its party scene. Many people getting ready want to make sure that their skin is silky, shiny, and moisturized when faced with the drying ocean breeze. Thus, many would jump on the opportunity to get a free product from a trust-worthy brand, making it a daily staple for our campus life.

The love of cottage cheese flourished on TikTok, especially within the gym community. Many are looking for easy ways to increase protein, such as blending it with pasta sauces like marinara. Additionally, there is a recipe of eggs cooked in marinara sauce, which some refer to as "eggs in purgatory." I've seen this on TikTok a few times and it always looks amazing and easy, but I've never seen it marketed with a specific brand.

In terms of social media, I would reach out to not necessarily to the most viral influencers, but influencers who specialize in a brand's niche. For instance, Ciao Pappy would benefit by reaching out to TikTok creators like @dannylovespasta and @mateo.zielonka, who specialize in the pasta itself; since they have a following of pasta enthusiasts, then a sauce trusted by the creator would spark their interest that is already aimed at the niche. Or, having the creator come up with an easy recipe to start a trend would increase consumer interests (but it is important that the trend does not only rely on the sauce, but perhaps adding some vegetables or the pasta itself--something like the baked feta pasta trend). In terms of email marketing: recipes with aesthetic photos that advertise convenience would greatly interest subscribed followers.