My plan to make Saint James recognized and liked brand on campus is through its integration into everyday student life. As I have a good rapport with the campus dining services, I could organize tastings, have it in dining halls or cafes, and develop events on campus that would make students' direct contact with Saint James. I would support this with social media content depicting real student routines—study, club meetings, and casual hangouts—so the brand seems friendly, noticeable, and an integral part of campus life. Slowly, Saint James would turn out to be a reliable and an easily recognized brand both online and offline.

My approach for facilitating purchases would be to make it very clear when and why to buy from each retailer. For example, on social media I would direct users to Amazon for convenience-driven occasions such as study sessions, bulk orders, or “restock with me” content via direct links and reminders in captions and bios. As for local retailers, I would develop location-specific content such as store run vlogs, and taste-test clips recorded in or immediately after buying in-store. By switching back and forth between convenience (Amazon) and community discovery (local shops), I would ensure that buying Saint James was both easy and personalized and at the same time meeting the customers at their favorite shopping spots.

I’d introduce Saint James by placing it into spaces where conversation and community already exist. As part of the speech and debate community, I’d bring Saint James to tournaments, practices, and discussion-heavy events as the go-to drink for long days of thinking and speaking. I’d also create short-form content showing Saint James as the “debate fuel” or conversation companion—something you sip during study sessions, post-round reflections, or late-night campus conversations. The goal would be to associate the brand with thoughtful moments, creativity, and connection rather than traditional promotion.