My content idea A TikTok challenge called “Fix My Finances in 15 Seconds” where Extra quickly transforms someone’s messy or confusing money habits into a simple, organized plan. Each video ends with, “Want your own glow-up? Join the waitlist.” Why it works: TikTok loves fast before-and-after transformations. It shows Extra as the tool that makes managing money easier and gives viewers a clear, fun incentive to sign up.

To grow Extra’s TikTok presence, I would focus on a mix of trend-driven content, creator collaborations, and audience-first storytelling. First, I’d build a consistent posting cadence using snackable, high-energy videos that align with Extra’s playful brand voice—leveraging trending sounds, humor, and quick product moments that feel native to TikTok. I’d partner with relevant creators to produce UGC-style content that builds trust and expands reach. I’d also use community engagement strategies like replying with video comments, duets, stitches, and challenges to keep the brand in the conversation. To measure success, I would track both reach metrics (views, impressions, follower growth, trending sound performance) and engagement metrics (likes, comments, shares, saves, watch-through rates). For business impact, I’d monitor click-throughs, UTM-tracked conversions, and sentiment shifts. Ultimately, success would look like consistent growth in engaged followers, rising average views per video, and content that organically lands on the For You Page.

I usually take on about 3-4 UGC roles at a time so I am used to managing multiple social media platforms and posting on them daily.