Modernized and trendy packaging both grabs the attention of new consumers and re-engages the attention of existing ones. Making the packaging following trends in appearance, but also being climate friendly for example, attracts a lot more consumers. The same can be said about a varied flavor and ingredient base as you don't have to worry about consumers not being able to engage with your product because of certain allergies, religious beliefs, etc.

I think late night feels could most accurately be represented in a chip flavor that pops but isn't overwhelming. Taking something mature like a smoked gouda and making a cheesy flavored chip encapsulates the calmness but also matureness of late night feels.

I feel like I get my best work done at night when the pressures of everyone else around. My late night feels are chill and laid back, very vibe-y. I let myself relax more and open myself up to more things I traditionally wouldn't during the day-- like listening to new songs, watching new shows/movies, and enjoying the peace.