One of the most rewarding campaigns I contributed to was SCAD’s Luxury Lab, where I worked as a stylist on a student-led shoot featuring archival luxury accessories owned by the school. I helped style handbags, shoes and jewelry using curated props to create striking, editorial visuals that honored the pieces’ history while giving them a fresh, modern context. The campaign was shared across SCAD’s digital platforms and served as a showcase of how archival luxury can be reinterpreted through contemporary storytelling and design.

I make a consistent effort to stay informed on current business and marketing trends through a variety of sources. I regularly engage with industry publications such as Business Insider, Forbes, and The Business of Fashion for in-depth reporting and expert insights. In addition to traditional media, I also turn to social media platforms, which I find especially useful for gauging public sentiment and emerging cultural conversations in real time. This combination allows me to maintain a well-rounded understanding of both strategic developments within the industry and the broader consumer perspective. Staying attuned to both helps me think critically and adapt quickly in a constantly evolving marketing landscape!