I am currently involved in several organizations at Syracuse University. I serve as Strategy Director for TNH, the student-run advertising agency, where I contribute to strategic planning and campaign development while collaborating with creative and account teams. I am also a Global Ambassador for Syracuse Abroad, where I support the study abroad program by helping students navigate international opportunities and sharing my own experiences. In addition, I am part of the Newhouse Welcome Team, where I assist with orientation and recruitment events for incoming Newhouse students.

First, I would share the survey across my personal social media including Instagram stories, close friends lists, and any group chats I am active in. Second, I would do direct one on one outreach to friends, former classmates, and family members since a personal ask converts much better than a general post. Third, I would post in college related Facebook groups, subreddits, and Discord servers where Uber is already a relevant topic and students are easy to reach. With a full summer and multiple channels to tap, 30 responses is a realistic and manageable goal.

The 10 brands I would prioritize pitching are Goodles, a better-for-you mac and cheese brand built specifically for young adults that maps perfectly to HFC's college audience; Poppi, an existing HFC partner worth expanding and a strong proof point for what a successful Gen Z activation looks like on the platform; Liquid Death, a fast growing beverage brand with a cult Gen Z following and no current HFC presence; Notion, already embedded in college workflows making a campus ambassador or GIG campaign a natural fit; Spotify, deeply tied to Gen Z identity; Glossier, a community driven beauty brand with a loyal Gen Z following that aligns directly with HFC's audience; DoorDash, a college campus staple that already invests in student ambassador programs; Canva, a go-to tool for student creators that pairs seamlessly with HFC's resume builder and career readiness angle; Aerie, a Gen Z aligned apparel brands with a strong campus presence; and LinkedIn, a natural co-marketing partner where a collab campaign around first jobs or resume building could be big for both brands.