Lily Mallette Profile Image

She/Her

Lily Mallette

I am a driven advertising student who is passionate about strategy and cross-cultural branding. I’m eager to bring fresh insights and dedication to every opportunity.

I am a driven advertising student who is passionate about strategy and cross-cultural branding. I’m eager to bring fresh insights and dedication to every opportunity.

Platform Rating

5.00
1 Review

My Socials

Endorsements

Verified

Campus professional

About Me

Syracuse University

Class of 2027


S.I. Newhouse School of Public Communications, Syracuse University

Advertising, History

Class of 05/2027


Syracuse University, S.I. Newhouse School of Public Communications

Advertising, History

Class of 05/2027


Syracuse, NY, USA

Skills

Media Tools: Nielsen, IMS Suite, MRI Simmons, Kantar, Prisma, ComScore, Campaign Manager, Google Ads, GWI, DoubleVerify, Slack, JIRA
Content creation and editing
Digital Media Planning & Execution

Interests

Digital marketing
Advertising
Media planning

My Clubs and Associations

TNH Ad Agency

My Portfolio

Interview Questions

Home From College

X Intern

Home From College Profile Image

What are your initial thoughts on H\FC's B2B marketing strategy on X?

Home From College’s B2B marketing strategy on X seems focused on building meaningful connections between brands and Gen Z talent. Their content highlights career growth, internships, and insights that appeal to both students and employers. I like that they position themselves as a bridge between young professionals and companies because it gives their brand a clear purpose. It might be interesting to see them expand on thought leadership or share more success stories to further strengthen their credibility in the B2B space.

Home From College

X Intern

Home From College Profile Image

Do you have experience with marketing on X? Describe here. Include any links if applicable.

I don’t have direct experience marketing on X yet, but I have worked with Instagram and Facebook to create engaging content, understand audience insights, and track engagement. Through those platforms, I’ve learned how to tailor messaging to different audiences and build a consistent brand voice. I’m confident those skills will translate well to marketing on X, and I’m eager to learn the platform’s specific tools and strategies.

Home From College

X Intern

Home From College Profile Image

Do you have experience with B2B marketing? Describe here.

I don’t have direct experience in B2B marketing yet, but I’ve built a strong foundation in marketing strategy, consumer insights, and communication through my coursework and previous projects. I’m eager to apply what I know and gain hands-on experience in how businesses market to other businesses.

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