For Trevi Hydration, I’d bring humor and energy to content by making it feel authentic and relatable to college life. I’d create fun, short-form videos like “When you realize your iced coffee doesn’t count as hydration” or “Ranking campus water fountains like it’s the Met Gala.” I’d use Trevi’s playful, high-energy tone with bright visuals, quick edits, and captions that sound like something your best friend would text you. The goal is to make hydration feel less like a wellness chore and more like something fun, social, and worth sharing.

I’d focus on creating experiences that make the brand part of campus life instead of just another product being advertised. For example, setting up hydration stations at tailgates, workout classes, or Greek life events would get people to try the drink. I’d also work with campus influencers or athletes to post about it in a real, non-scripted way. On social media, I’d use fun, quick content, like “hydrate with me” reels or posts comparing flavors after a long day. The main idea would be making the brand feel connected to the college lifestyle: active, social, and on-the-go.

I’d make content that feels fun and relatable to college students instead of ‘super health lecture” style. For example, I’d make quick TikToks showing how hydration fits into real student life—like staying energized during late-night study sessions, helping skin look better before formals, or even recovering after a night out. I’d also use trending audios, challenges, or “drink water with me” routines that make it feel social and part of campus culture. The goal would be to make hydration feel like a lifestyle thing, not a chore.