She/Her/Hers
Lily
Communications student with a passion for media, content creation, and storytelling. Seeking hands-on experience in social media, digital marketing, and brand content. Eager to learn and contribute!
Endorsements
Verified
Well Connected
UGC Creator
About Me
University of California, Santa Barbara
Communications, Journalism
Class of 2027
Oceanside, CA, USA
My Clubs and Associations
Pi Beta Phi
Women in Business
Women in Media
American Marketing Association
Skills
Interests
My Portfolio
Interview Questions
KAR Creative
Video Content Creator - LA Based
Please link us to your portfolio or previous social media videos you have created. -- Are you based in los angeles?
Here is the link to a strategic marketing plan for Adobe I helped create in my American Marketing Association Club: https://drive.google.com/file/d/1W-IuMQUoLVGEwKNAPrSB_I3Mjegxg6X7/view?usp=sharing
KAR Creative
Video Content Creator - LA Based
Who is your favorite brand to follow on social media?
One of my favorite brands to follow is Duolingo. They’ve mastered the art of blending humor, relatability, and platform-specific trends—especially on TikTok. Their content is consistently entertaining while subtly reinforcing their brand message, and they’re not afraid to take creative risks. What stands out most is how they’ve turned their mascot into a recognizable character, which builds a strong emotional connection with their audience. It’s a great example of how playful, personality-driven content can still drive serious engagement.
KAR Creative
Video Content Creator - LA Based
How do you stay current with video content trends in the ever-evolving digital landscape?
I stay current with video content trends by actively following top creators, using tools like Google Trends and TikTok’s Creative Center, and staying engaged in online creator communities. I regularly test new formats and monitor performance to see what resonates, while also keeping up with platform updates through sources like YouTube Creator Insider and Meta for Creators. This blend of research, hands-on experimentation, and continuous learning helps me stay ahead in a fast-moving digital landscape.