She/Her
Lily
I have a 10 year entrepreneurial background in the beauty and skincare space. I’ve consulted in product development, education strategy, and growth marketing.
About Me
New jersey institute of technology
Phoenix, AZ, USA
Interests
Interview Questions
Aquaphor
Aquaphor Content Creator
Can you describe a successful social media campaign you were involved in and the strategies you implemented?
I did a campaign with Paula’s Choice on using their 2% BHA liquid on my underarms. It went viral because I leveraged that the topic was trending at the moment, the product is already a fan favorite, and I appealed to my authority as an Esthetician.
Aquaphor
Aquaphor Content Creator
How do you approach creating content that resonates with a specific target audience?
I do a deep dive on the content that the target audience is already enthusiastically engaging with. I focus on the key characteristics that make that content unique, and then work backwards to recreate similar content that aligns with my goals.