If faced with low engagement at an event, I would turn the event into a challenge. I would get everyone who did show up to post them with the smoothie on their story and get them to tag a friend to challenge them to try one. Additionally, the person who receives the most engagement on their social media would get an extra three smoothies of their choice to form a connection between the reward and JOVA.

I would plan on doing most of my promotional activities through my sorority. I am a member of Pi Beta Phi at the University of Alabama, with 480 members. Therefore, this would be a broad reach alone. Additionally, for my sampling event, I would do it with my sorority sisters because they all love smoothies just as much as I do. Lastly, I could do a Day In My Life video for a social campaign that always features me with one of the smoothies. I also need something like this for next semester because I will not have time to get lunch between classes on Tuesdays and Thursdays. Therefore, I will need something with lots of protein to get me through the day, and this will be a testament to the fact that it works!

I am very comfortable approaching people to promote a product. I am a huge fan of Good Molecules, and my mom is a typical Skin Care hater. However, when I brought home the skincare kit I use and sampled the products on her, she asked for a set herself because she loved it so much.