I'm proud of my content project working with Uber because it was very authentic and showcased something I already showcased, hanging out with my boyfriend! I love showcasing moments with the people I love and I got so much gopod feedback from viewers that they coudn't even tell it was a promotion from the way I seamlessly intergatred the brand in my life, especially since me and all my friends already use Uber it was a very authentic advertisement! https://www.tiktok.com/@lily.razz/video/7607231039722884366?_r=1&_t=ZT-94ZxrHw4RhO

I’d lean into the social side of it. As a college student, a lot of my content already revolves around getting ready with friends, going out, hosting little hangouts, or beach nights. I’d show the cocktails as part of those moments by opening a can while getting ready, pouring it into a cute glass, cheers with friends, stuff like that. People who like cocktails care about the vibe as much as the drink, so showing real social moments, fun energy, and aesthetic shots of the drink makes it feel natural and something people want to try with their own friends. It wouldn’t feel like an ad, it would feel like you're part of our memorable and fun moments!

Making interactive and easy content. Beverages just tie into my lifestyle brand as a wellness-focused college student who likes to have fun, be social and make cute content with her girls. I lean into trends especially in the college, wellness and party scene , with quick hooks, and fun group content that people want to share with their friends.