During my internship, I rotated content based on each of our retail spaces needs. One particular time, I made a reel that was tested on both TikTok and Instagram, testing different editing styles' correlation to engagement outcomes. This reel collected nearly 50k views, bringing in 200 new followers, and over 2000 engagements from Instagram alone. This was a great start to our summer content and practice for testing engagement.

During my summer internship, it was my job to run social media on these platforms: TikTok, Instagram, Facebook, and X. Each platform has different trends and algorithms, so each needed to be treated differently in terms of content creation. I stayed up to date by engaging with other accounts daily on each platform, searching trending topics that relate to my internships brand, and taking time to view viral content creators recent posts to notice patterns.

I would try and get Proper Wild's name spread on campus with different approaches and lots of planning ahead. Greek life would be the easiest to allow chapters to sample products during their chapter sessions, as I have connections within my own Executive Council role. Then, I would reinforce the brand with consistent social media campaigning and spreading merch (if possible), like "buy PW from our pop-up outside of the bars and get a free PW hat," or other ideas. There are endless ideas, all with an inevitable goal of spreading awareness and increasing sales.