I think short form content like Instagram Reels and Tik toks are really the way to go when it comes to opportunity for brands. Photos are great too but these videos are what most people in the target audience are consuming so it’s important to stay on top of that. It’s a huge potential for room for growth.

I would go with @Pleasing because they really understand their audience and what will do well on social media with short form content. It’s catchy and trendy and relatable as well as being funny. They really aim for the younger girl generation and it tends to go well for them. It really just shows a strong understanding of social media and knowing your audience and playing into that while still maintaining a solid brand identity.