To drive utilization of the Sephora x Uber Eats limited offer, I’d focus on convenience, speed, and real-life relevance. As a busy college student involved in early morning matches, classes, and professional events like business headshots, I often need beauty products on the go, and that’s exactly what this partnership delivers. I’d create short and relatable videos showing how Sephora x Uber Eats fits naturally into a fast-paced student lifestyle. For example, a “6am GRWM before a match” or “last-minute business headshot prep” where I order essentials through Uber Eats for same-day delivery. I’d combine these with countdown posts to drive engagement and highlight the limited-time offer’s urgency.

I'm part of the Business Review at Berkeley, the Cal Club Tennis team, and the Cal Pickleball team! I'm planning to rush for greek life in the spring semester and applying for more clubs :)