Instagram and Tik-Tok create conversation and promotion for media promotion. Instagram's targeted algorithm pushing users to discover new artists through Reels and similar content, and Tik-Tok's search engine that easily generates users answers creates a great outlook for information and awareness to spread.

The demand for niche music communities and diversifying your playlist is higher than ever. The ability to find the next new best artist, or lost media to create their personal brand and unique identity is what drives people to find recourses to discover and promote their music taste. By utilizing showcasing off the desire and need to find my niche, opinions, and personal relationships with media I can encourage and attract other individuals to discover ECHO. Inviting individuals in on a new way to identify themselves through the media they consume by showcasing my own unique taste creates conversation, and great pride.