A recipe post stands out to me when it immediately grabs attention with a strong hook and feels genuinely useful, not overly staged. I love when it highlights a relatable problem (like “what do I cook with what’s already in my fridge?”), shows clear visuals with quick steps, and keeps things simple and realistic. Posts that feel authentic, visually satisfying, and easy to recreate, especially when they save time, reduce waste, or make cooking feel less overwhelming, are the ones I’m most likely to stop on, save, and come back to.

I’d create engaging cooking content by leading with relatable problems and fast hooks, then showing quick, satisfying solutions in short, scroll-stopping videos. My focus would be on real-life cooking pain points like not knowing what to make, wasting groceries, or feeling overwhelmed by meal planning and naturally demonstrating how Clove solves those problems in a simple, visual way. I’d lean into high-performing TikTok formats like POVs, before-and-after meal planning, grocery haul transformations, and achievable cooking hacks, while testing multiple hooks per concept, engaging with comments to boost reach, and iterating quickly based on performance so the content feels authentic, helpful, and easy for viewers to see themselves using in their own routine.

Yes!