I help organize sorority and campus events and regularly attend large student gatherings. I’m very connected on campus and experienced engaging students and promoting brands.

I’d promote it through social media content showing ‘before & after’ blowouts, partner with sororities before formals, offer student discount codes, and hand out flyers at high-traffic campus events!

One idea I’d like to create is a “POV: you accidentally got emotionally attached to a sea turtle” video. It would start with getting the bracelet and opening the Fahlo app, and then show me checking the animal’s location throughout the day, like it’s a close friend. I think it would be funny and relatable while also showing how the tracking experience works. Another idea would be a short series of quick “animal facts you didn’t know” videos where I share surprising facts about the animals Fahlo supports while showing the bracelet and the map in the app. I also think it could be fun to play on trends with something like “if animals had iPhones,” where sea turtles are constantly on maps or elephants are texting the herd, and then tie it back to the idea that you can actually track them through Fahlo.