If I were hired, I would build Deep Blue’s content plan around consistency, authenticity, and audience connection. I’d start by identifying what resonates most with the brand’s community—whether that’s product education, lifestyle inspiration, or behind-the-scenes storytelling. Then I’d create a balanced mix of content: short-form videos for quick engagement, high-quality photos to showcase the brand’s aesthetic, and interactive posts like polls or Q&As to encourage feedback. I’d also map out a posting schedule to keep Deep Blue visible without overwhelming followers, making sure each post has a purpose—either to inform, entertain, or spark conversation. By focusing on quality storytelling and regular interaction, I’d help Deep Blue grow a loyal community rather than relying on quick viral moments.

For a brand like Deep Blue, consistent community engagement matters more than going viral. Viral moments are temporary, but real connections build loyalty, trust, and repeat customers. A strong community will keep supporting the brand long after any single post fades.

Yes