L
Libby
Hi! I'm a junior Marketing major at Indiana Univerisity's Kelley School of Business. I am passionate about sharing bold ideas through creative media.
Hi! I'm a junior Marketing major at Indiana Univerisity's Kelley School of Business. I am passionate about sharing bold ideas through creative media.
About Me
Indiana University at Bloomington
Class of 2025
Columbus, OH, USA
Interests
Advertising
Creative consulting
Interview Questions
Linger Ln
Growth Marketing
What advice would you give to a new brand on social media or ad marketing strategies?
It's important to look at digital metrics to analyze which media is working for your brand. Depending on your type of business, GoogleAds might not be the best media option to build brand awareness. By looking at specific KPI's and evaluative measurements, brands can understand what platforms earn the highest return on investment.
Baton Market
Valuation Coordinator
Explain how a P&L (Profit & Loss or Income Statement) shows the cash flow of a business.
The income statement demonstrates the operational and financial cash flows of the business to determine the net income. The net income can be used to evaluate the business through both the statement of stockholders equity and the balance sheet.
Baton Market
Valuation Coordinator
What's your favorite formula in Excel?
=IF()
I love the flexibility of this formula to achieve personalized results.