Engaging Subject Lines Visual Appeal: Use eye-catching visuals, such as high-quality images, GIFs, or videos, to draw attention. Create a sense of urgency or scarcity by mentioning limited-time offers, exclusive deals, or upcoming events. Compelling Preheader Text Personalization: Address recipients by their first name in the email salutation.

Social Media Teasers: Utilize various social media platforms to release teasers. Different platforms can cater to different audience segments. You can use Instagram for visually appealing teasers, Twitter for quick updates, and YouTube for longer video reveals. Partnerships and Collaborations: Collaborate with influencers, complementary brands, or industry experts who can help spread the word about your re-launch. Their endorsement and involvement can generate significant interest. Contests and Giveaways: Host contests or giveaways related to the re-launch. Participants can enter for a chance to win the new product or exclusive access, which encourages engagement and excitement.

One brand that has done an incredible job of engaging their community on social media is Nike. Nike has a massive and passionate global community of athletes, sports enthusiasts, and fans of their products. Nike's success in engaging its community on social media is attributed to its ability to inspire, encourage participation, tell compelling stories, stay relevant, and maintain a consistent brand image. They've created an ecosystem where their customers feel like a part of a global community that shares their values and passions.