What's a strategy you'd suggest in order to spark curiosity and excitement ahead of a re-launch?
I feel like the best strategy to spark curiosity and excitement ahead of a re-launch would be to be aware of the target audience/market and use that to our advantage. I would say using the social media outlets is a great idea as well, showing how the product works and looks, also how it can useful in a daily basis. Making the product look like a need so the consumer would want to purchase it.
Please share a brand that does an incredible job of engaging their community on social. Why?
I feel like Rare Beauty does a great job connecting to their target audience and they adapt to the new trends and they work with influencers that have an audience similar to those of Rare Beauty.
What are important considerations for you when reviewing a product?
Being honest with my review and be as clear as possible with how the product worked.