She/Her
Liana
I’m a passionate and energetic creative with a deep love for makeup, fashion, and bringing bold ideas to life. I thrive on expressing myself through visual storytelling and content creation.
Endorsements
Well Connected
UGC Creator
Campus professional
About Me
University of California, Riverside (UCR)
Class of 2026
University of California, Riverside
Riverside, CA, US
Media and Cultural Studies
Riverside, CA, United States
Skills
Interests
My Clubs and Associations
She means Business
Future Business Leaders of America
Her Campus
DesiginingsDreamsUcr
Interview Questions
Odele Beauty
Odele Brand Ambassador
Tell us about your experience with creating engaging social media content for brands.
Absolutely! I’ve had hands-on experience creating engaging social media content for brands across various platforms like Instagram, TikTok, and Facebook. As a Marketing Assistant, I’ve worked closely with teams and clubs to develop visuals, captions, and campaign concepts that resonate with target audiences and encourage interaction.
My process typically involves: Understanding the brand’s voice and audience Researching trends and competitor content to stay fresh Crafting eye-catching graphics and short-form videos tailored for each platform Writing compelling copy that sparks conversation or drives action Monitoring engagement and iterating based on what works best Through my work with four campus clubs and professional roles, I’ve successfully boosted follower engagement, improved content reach, and supported event promotions that converted viewers into active participants.
My Wellnest Consulting
Social Media Content Manager
How do you define and measure success for a social media account?
Brand awareness (growing followers, reach, impressions)
Engagement (likes, comments, shares, saves)
Lead generation or conversions (clicks to website, sign-ups, sales)
My Wellnest Consulting
Social Media Content Manager
Can you walk us through a successful social media campaign you've managed in the past?
Yes! As the Social Media Chair for my college’s Her Campus chapter, one post I’m especially proud of was a campaign I led during Women’s History Month. I created a carousel on Instagram titled “5 Women on Campus You Should Know” — spotlighting diverse, inspiring women students making a difference in areas like activism, STEM, and the arts. Each slide included a photo, a short quote, and a fun fact about what they were working on.