Liana Rizo Profile Image

She/Her

Liana Rizo

I’m a passionate and energetic creative with a deep love for makeup, fashion, and bringing bold ideas to life. I thrive on expressing myself through visual storytelling and content creation.

I’m a passionate and energetic creative with a deep love for makeup, fashion, and bringing bold ideas to life. I thrive on expressing myself through visual storytelling and content creation.

My Socials

Endorsements

Well Connected

UGC Creator

Campus professional

About Me

University of California, Riverside (UCR)

Class of 2026


University of California, Riverside

Riverside, CA, US

Media and Cultural Studies


Riverside, CA, United States

Skills

Adobe photoshop
InDesign
Illustrator

Interests

Makeup
Health & wellness
Marketing

My Clubs and Associations

She means Business

Vp of Team Relations

Future Business Leaders of America

Director of Communication

Her Campus

Social Media Chair

DesiginingsDreamsUcr

Event Director

Interview Questions

SACHEU

SACHEU Holiday Look Content Creator

SACHEU Profile Image

What's a college holiday moment that you're excited for?

Atmosphere and Awe: It's a highly visual, emotionally engaging experience. Seeing the lights—whether a single beautifully decorated tree or an entire neighborhood display—instills a sense of childlike wonder and festive warmth. It's a simple, universal moment that temporarily pauses the stress of college life.

SACHEU

SACHEU Holiday Look Content Creator

SACHEU Profile Image

What social media platforms do you find most effective for beauty content and why?

Based on your experience as a Freelance Content Creator with a focus on TikTok (as indicated in your resume), the two most effective platforms for beauty content, and the reasons why, are:1. TikTok (Primary Platform for Discovery and Viral Growth)Why it's effective for beauty content (and aligns with your skills):Authentic and Relatable Tone: TikTok thrives on quick, casual, and "real" content. Your proven ability to create "authentic tutorials and product reviews that resonated with a niche audience" makes your style perfectly suited for the platform. Users look for unfiltered reviews (like the "dupe economy" and "de-influencing" trends) rather than polished advertisements.

SACHEU

SACHEU Holiday Look Content Creator

SACHEU Profile Image

How would you capture authentic moments that showcase long-lasting makeup during finals week?

The All-Nighter Study Session:The Moment: A quick check-in video at the beginning of an all-night study session (e.g., 9 PM) showing the freshly applied makeup. Then, film a quick, unedited "morning after" clip (e.g., 6 AM) with a relatable shot like holding a coffee cup or rubbing eyes, using close-ups to highlight how the makeup has held up through hours of work.The Feature: Focus on the product's resistance to settling into fine lines or fading after hours of wear.

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