Interview Questions
JOVA
JOVA Creator

Which brand's content is hitting the most to you right now, and why?
Nike and Apple are consistently producing content that resonates emotionally with audiences by tying their campaigns to values like determination, innovation, and empowerment.
JOVA
JOVA Creator

What's a piece of content you've made that performed well, and why do you think it worked?
One piece of content that performed well was a short video I created for a product launch. It featured a behind-the-scenes look at the creation process, paired with a catchy, trending sound on TikTok. The video resonated because it felt authentic, gave viewers exclusive insight, and aligned with the platform's casual, relatable vibe. People love feeling "in the know," so the transparency and relatability made it stand out.
JOVA
JOVA Creator

What's a recent social media trend you've noticed, and how would you apply it to JOVA in a way that feels on-brand?
A recent trend is User-Generated Content (UGC), where people share personal experiences with products on platforms like TikTok and Instagram Reels. JOVA can tap into this by encouraging customers to share how they use JOVA with a branded hashtag like #JOVAMoments. Reposting their content would create engagement and build authenticity around the brand.