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1. Lead with the Human Problem Before describing features, show you understand the pain point. Example: “Starting your first job or internship can feel like you’ve been handed a map in a language you don’t speak. We help translate it.” This hooks beginners because it’s about them, not the app yet. 2. Make the Tech Disappear Behind the Benefit Avoid sounding “too technical” in your pitch. Instead of: “We use an AI-driven career matching algorithm.” Say: “We help you figure out where your strengths fit in the real world—fast.” The what and how are important, but the why sells. 3. Use Vivid, Relatable Analogies “Home From College is like a GPS for your career journey—you set your destination, and we help guide you through the turns.” “Think of it like a launchpad. You bring your talents, we bring the boost.” 4. Show Quick Wins, Not Long Learning Curves Beginners love hearing how fast they’ll get results. “In 10 minutes, you can build a profile that connects you to opportunities you didn’t even know existed.” “By the time you finish your coffee, you’ll have a clearer picture of your next step.” 5. Tell a Transformation Story Turn the platform’s value into a before-and-after narrative. “Before using HFC, Emily was sending out dozens of applications and hearing nothing back. Now, she’s interning at her dream company after finding the role through our app.” Real people make abstract tech tangible.

Yes I can!