I feel strongest creating both static and video content because they each allow me to connect with an audience in different ways. Static posts let me focus on styling, composition, and creating visually cohesive content that feels elevated and on brand, while video content allows me to bring personality, movement, and storytelling into the creative process. I especially enjoy short form video because it feels more immersive and engaging, but I think combining strong visuals with dynamic video content creates the best overall brand experience.

https://www.instagram.com/lexiegreene_/

36000

https://www.tiktok.com/@_lexiegreene_

5000

I would create Nuuly content by naturally incorporating the rental into my real everyday routine so the styling feels authentic and relatable. For example, I’d style one versatile Nuuly piece like a matching linen set or a statement dress throughout an entire day. I’d start with a casual daytime look for coffee, errands, or an internship by pairing it with sneakers and minimal accessories, then transition it into an afternoon content or lunch look with layered jewelry and a different bag. For the evening, I’d elevate the same outfit with heels, a sleek jacket, and glam styling for dinner or going out. I’d capture the content in a “day in my life” format with outfit transitions, candid moments, mirror clips, and lifestyle shots that show how one Nuuly rental can seamlessly fit multiple occasions while still feeling fashionable, practical, and effortless.