To create deeper community within the running community, I would focus on building authentic connections through shared experiences, storytelling, and purpose. Runners thrive on collective motivation and belonging, so I’d start by creating spaces—both digital and physical—where runners can connect beyond just performance metrics. This could include local meet-ups or “community runs” that are inclusive of all paces and distances, paired with post-run hangouts or workshops to foster conversation. Online, I’d highlight real runners and their stories through social content, emphasizing progress, mindset, and community impact rather than just competition. Collaborations with local running clubs, coaches, and micro-influencers would help strengthen authenticity and trust. I’d also introduce interactive challenges that encourage team participation—like virtual mileage goals or cause-based runs that give back to local charities—to create a sense of shared purpose. By combining storytelling, inclusivity, and meaningful engagement, the goal is to make runners feel seen, supported, and part of something bigger than their individual goals.

To activate at a music festival in a scrappy yet impactful way, I’d focus on creating a visually striking, shareable experience that feels authentic to festival culture. Rather than investing in a large booth or sponsorship, I’d deploy a small but high-energy street team equipped with bold, eye-catching product demos or samples that double as content moments—think glitter patches, temporary tattoos, or festival-themed accessories that align with the brand’s aesthetic. The team could set up a simple pop-up “get ready with us” station near festival entry points or campsites, offering quick touch-ups and free products in exchange for social tags. Partnering with a few micro-influencers or festival-goers ahead of time to create organic, on-the-ground content can amplify reach and make the activation feel peer-led rather than branded. Encouraging user-generated content through a fun hashtag challenge or a spontaneous “festival glow-up” moment would drive engagement without heavy production costs. Overall, the goal is to meet attendees where they are, deliver genuine value or fun, and turn real interactions into viral, community-driven content that maximizes ROI.

crocs