I’m connected on campus through a mix of social and professional networks including student-led organizations, dance and performance groups, and events hosted by campus influencers and creatives. I also have strong relationships with peers involved in Greek life, student government, and athletic teams, which gives me the opportunity to collaborate across different communities and reach a wide range of students.

I would create fun and interactive experiences that get students excited to try Vita Coco and share it with their friends. This could include hosting pop-up hydration stations at popular campus hangouts, organizing a “Study Break with Vita Coco” where students can grab free drinks and snacks during finals week, and collaborating with student clubs or intramural sports teams to provide Vita Coco at events. I would also encourage user-generated content by creating themed photo spots or challenges that students can post on social media for a chance to win prizes.

1. Create a “Day to Night with JVN” transformation video showing how to refresh a morning hairstyle into a glamorous evening look using JVN Hair products.

2. Film a “Hair Myth vs Truth” series debunking common hair care misconceptions while demonstrating the correct techniques with JVN products.

3. Host a “Get Ready With Me” segment for a special event or dance performance highlighting how JVN products prep and protect hair for long wear.

   Instagram: https://www.instagram.com/lexiegreene_/?hl=en

   TikTok: https://www.tiktok.com/@_lexiegreene_?_t=8rdXvENsaac&_r=1