I would focus on making Saint James Tea feel naturally woven into campus life by showing it in the places and moments students already love, like study lounges, game days, and weekend hangouts. I’d collaborate with campus organizations and friends to bring the brand into events where students can try it in a fun, low-pressure setting, allowing the product to speak for itself. Through consistent social content that highlights real student experiences, along with small pop-up moments and casual giveaways, I’d work to make Saint James Tea something people recognize, talk about, and genuinely enjoy as part of their everyday routine.

I would encourage people to purchase Saint James by creating content that feels natural to my everyday routine, showing quick moments where the drink fits easily into studying, hanging out with friends, or getting ready for a night out. On Amazon, I’d highlight the convenience of fast delivery through simple “restock with me” videos and unboxings that show how easy it is to keep Saint James on hand. For local stores, I’d film short clips of me picking it up on campus or at my go-to spots in town, turning it into a mini guide to finding Saint James nearby. By mixing helpful information with aesthetic, relatable content, I can make both shopping options feel accessible and encourage my audience to choose whichever fits their lifestyle best.

I would introduce Saint James to my campus by creating a simple and inviting pop-up in a busy spot like the quad where students can try the product while hanging out, taking photos, and enjoying a relaxed atmosphere that matches the brand’s clean and effortless vibe. I’d pair the on-campus experience with short videos that highlight familiar campus moments like study sessions, game days, or weekend outings, showing how Saint James fits naturally into student life. I am involved in my school’s marketing club, student government, and a campus lifestyle organization, which allows me to reach a wide range of students and create events that feel authentic, fun, and easy for everyone to participate in.